Monday, November 5, 2012




I watched the Passport show on NUVO. Each episode takes a look at  a particular country in Latin America through the eyes of a famous Latino American. 

Episode 1 was about fashion designer Nicole Di Rocco as she takes her parents on a trip back to Cuba. Nicole talks about how she grew up not identifying with her Cuban heritage and how she wanted to fit in with her non-latino friends. She reveals her emotional transition of becoming aware and proud of her Cuban heritage and at the same time explains how she came up with the name of her label, and how her career began. The trip to Cuba was emotional for her and her family and also gave a glimpse into the beauty of the country and the richness of it's culture.

It is an interesting show because it allows American viewers to see how culturally diverse Latina/Latino Americans are. It could be seen as a travel show, but it communicates much more than merely describing the country as an exotic destination.  NUVO's Passport seems to me to be more about the roots of Latino American culture. I think that the show's target audience is Latinas/Latinos who want to learn more about these places and the origins of Latin culture,  but I also think it would appeal to people like myself who have an interest in Latin America. I have always felt that Americans should know more about America's neighbors and I have always wanted to travel to these countries and experience the people and the culture for myself. I think it is interesting how they find actors and celebrities with an ethnic connection to the destination to be hosts. This creates a context for the viewer to understand the experience as the American celebrity acts as surrogate for the viewer.  The viewer can watch the show and see what it is like for a person from the US who is Latino to connect with their cultural roots. It is the most fascinating aspect of the show in my opinion. So far I would say that it is a very positive representation of Latinos. I will hold off on further analysis about stereotypes until I have seen more episodes.

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