I wanted to share the link above because I feel like it brings up several interesting points that relate to the topics we have covered in class. It also explains a bit about Jennifer Lopez's new partnership with NuvoTV, which I think in itself is very interesting, especially since she plays a huge role in the representation of the Latina/o culture. First let me begin by mentioning NuvoTV, (formerly Sí TV), was first established in 1997 and focused on producing English-language content, but for Latina/os. In my opinion this was and still is a great achievement for the network since, like the article above mentions, "most of the television options for Latinos are in Spanish at the moment". We have discussed these type of statistics in class along with the fact that many American-Latina/os tune into English-language programs. There is a greater visibility of Latina/os in media these days, and show's like The Brothers Garía and The George Lopez Show have helped pave the way for better representations of Latina/os on television. With a network like NuvoTV, that is aiming to increase Latina/o visibility and broaden representations of the culture and it's people, I think things can only get better from here.
NuvoTv changed their name from Sí TV back in 2004, attempting to alleviate confusion with what the name stood for and decided that NuvoTV ("new voice") television would achieve their message with less confusion. Most recently, the network has teamed up with Jennifer Lopez to help appeal to a more modern and broader group of Latina/os. She will be airing her own content from Nuyorican Productions as well and I found it interesting that Michael Schwimmer, CEO of NuvoTV, directly expresses that they intend to use Jennifer Lopez as a part of their advertising and marketing plan. She's a mega superstar and I definitely think it will be beneficial to have her promoting the network, along with her own program, but also weighing in on what kind of content should be aired or produced for the network. I think it would be great if NuvoTv could reach a point where although they were targeting Latina/os, they were also able to appeal to other ethnicities while doing so. Jennifer Lopez may be able to help do this and I'm looking forward to seeing what she brings to the network.
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